Marketing And Social Network Thesis Example | Topics and Well Written Essays - 3500 words

Marketing And Social Network - Thesis Example Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..18 11. References.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 Abstract: The aim of this study is to determine the relationship of marketing, or in specific, viral marketing and social networks with each other with the help of a sound theoretical framework. The framework thus developed managed to form a study that points out dimensions that ensure a testable hypothesis. The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with t he help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed. It has been concluded that the variables under discussion, the viral marketing and social networks, are directly linked to each other and both have aided the advancement of each other over the growth cycle. 1. Introduction: Marketing is a business technique in which a marketing message is spread to the people by several means, with the aim of creating value for customers. This phenomenon encourages and facilitates marketers to increase brand awareness, aids product/brand/service outreach to its targeted customer segment, and achieve aims related to product/service promotion and/or selling. Out of the many types, viral marketing, according to Allen (2008, p 15), is a technique that uses social networks of other people so that they can propagate... This report approves that the social network, thus use the viral marketing to point out that important common factor between individuals that would bring them together. This move will thus allow these social networks to gather more and more individuals with various common interests and thus increasing the usage of the sites so that the survival graph stays high. This paper makes a conclusion that viral marketing and social networking are two terms which go side by side these days as the existence of one without each other is very difficult. Their collaboration in a smooth and steady ways is very beneficial and it is a great source of earning revenue as the economic conditions of the business world is collapsing all over. The two entities evolved with each other and they have created a revolution in the technological and economic world and cannot survive without each other. The field of viral marketing and social networking is a very dynamic field. It has many more novelties and better ways of achieving success to see in the coming years.If they remain on the same track then, further horizons will be opened for them in future years but the privacy of users and their trust should be valued more than anything. If people had not been so socially close to each other by social networking sites etc they would not have any means to enjoy and experie nce new launches in a comfortable way and to be able to share them quickly with other people of the same interests. Viral marketing has acted out as a tool that has provided a platform where entertainment interaction and marketing are collaborated in a fascinating manner.

What were the most important consequences of the Industrial Revolution Essay

What were the most important consequences of the Industrial Revolution for world history - Essay Example Traditionally, all family members relied on the head of the family for the provision of the dairy basic needs, and they all used to collectively assist him achieve this objective. The revolution led to the heads of family shifting and migrating away from home in search of employment to sustain their families. Their departure thrust women who were traditionally raised to be submissive to the males as heads of their households when their male counter parts were away. If problems persisted, these families could shift to nearby cities in search of employment in the emerging factories for sustenance. The widespread migration to cities2 made the towns overcrowded causing innumerable problems common even today due to high population growth rates and development of social vices. Lack of accommodation led to the establishment of slums characterized by poor infrastructures, lack of basic amenities like water and sewerage systems and this contributed to the emergence of various contagious disea ses often leading to catastrophic epidemics. The high number of labor supply led to low wages and high unemployment rates increasing the problems these migrants were facing. This is despite the industries requiring large workforces from the country sides3. The standards of morality depreciated rapidly with women and girls prostituting themselves for food. Women and children also copied vices such as drug and alcohol abuse from men and crime rates soared as people tried to survive. The new challenges facing the family and the social life made changes in the gendering roles of both men and women as women tried to fill their new roles. Women were increasingly given more authority and autonomy in making key family decisions in the absence of the patriarchal men, a trend being promoted even today. They were further employed in the emerging factories, and they had to learn new skills just like men to be able to fit in their work