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Abuse of the Second Amendment: The St. Valentine’s Day Massacre Senior Historical Paper Ashleigh Rogers Mr. Todd Gonion Ninety bullets rang through the air, seven bodies hit the asphalt, and blood pooled N. Clark Street in Chicago, Illinois. The St. Valentine's Day Massacre represented one of the bloodiest, catastrophic maltreatments of the Second Amendment, and illustrated how citizen’s ignored the responsibilities that came along with the ownership of a weapon. This massacre relates to the theme â€Å"Rights and Responsibilities in History† because it shows a group of individuals irresponsibly taking their unalienable Constitutional rights and using it to solve trivial conflicts with other citizens. On February 14, 1929, the true intentions of the second amendment were massacred as a Chicago gang ignored their responsibilities as gun owners and decimated other citizens. The Second Amendment states â€Å"A well regulated Militia, being necessary to the security of a free state, the right of the people to keep and bear arms, shall not be infringed.† As America was once dependent on England, Americans looked to England’s governmental institutions as a base on how to govern the United States. America configured the Second Amendment based off political ideologies that originated in England. In 1181, King Henry issued the Assize of Arms, stating citizens were to possess weapons at all times to secure that England citizens would be protected against foreign invasions. In England, males as young as seven were required to bear arms to ensure an extensive defense for their country; it was considered an Englishman’s obligation to his country. In addition, Militias became vital to English life, as they leveled monarchial rule... ...elling example of how citizens took the privilege of owning weapons for their own security in the home and nation, and used it for venomous reasons. A concept that was effective in the eleventh century lost its value as citizens began to ignore their responsibilities as gun owning United States citizens. The Federalist foresaw that citizens were going to expunge their right, yet it was still ratified in the Constitution. The discernment of a plan to execute seven individuals conveys how citizens have ignored both the meaning of their rights and their responsibilities. A few individual’s decision to configure the St. Valentine’s Day Massacre, consequentially led to a stringent of regulations placed on gun owners. â€Å"Violence is an evil thing, but when the guns are all in the hands of me without respect for human rights, then men are really in trouble†- Louis L’Amour.

Improved and reliable car technology Essay

This means it is much more appealing to travel, maybe to further places on the motorway network as it is so easy. This has an impact on travel and tourism as more people are willing to travel. Air Travel.   Dr. Hans von Ohain and Sir Frank Whittle are both recognized as being the co-inventors of the jet engine. Each worked separately and knew nothing of the other’s work. Hans von Ohain is considered the designer of the first operational turbojet engine. Frank Whittle was the first to register a patent for the turbojet engine in 1930. Hans von Ohain was granted a patent for his turbojet engine in 1936. However, Hans von Ohain’s jet was the first to fly in 1939. Frank Whittle’s jet first flew in 1941.   The development of pressurised cabins meant that there was a supply of air which then they could fly higher and get out of the troposphere where all the weather conditions affected the flight. As without the pressurised cabin, flights couldn’t go above in to the stratosphere, into the thin air as there would be no air supply. This meant flights are more enjoyable and quicker, therefore more appealing to the public. Aircrafts can now reach heights of 30,000- 40,000 ft, whereas they could only reach heights of 15,000 ft. The Boeing 747, also popularly known as the jumbo jet, is the second largest passenger airliner after Airbus A380, but it remains the largest aircraft in commercial service. The 747 was born out of the explosion of the popularity of air travel in the 1960s. The enormous popularity of the Boeing 707 had revolutionised long distance travel in the world, and had began the concept of the global travel made possible by the jet revolution. The original design was a full length double decker. However, following issues with proposed evacuation routes, this idea was scrapped in favour of a wide-body design. Concorde 001 took off for the first test flight from Toulouse on March 2nd 1969 and the first supersonic flight followed on October 1st. As the flight program of the first development aircraft progressed as planned, 001 started off on a sales and demonstration tour beginning on September 4th 1971. Not until June 2nd 1972 did Concorde 002 follow suit with a sales tour of the Middle and Far East. Concorde 002 made the first visit to the United States in 1973, landing at the new Dallas/Fort Worth International Airport to commemorate its opening. Technological features. Many technological features common in the early 21st century airliners were first used in Concorde For speed optimization, Concorde featured:   Double-delta shaped wings   Thrust-by-wire engines, ancestor of today’s FADEC controlled engines.   Droop nose section for good landing visibility For weight-saving and enhanced performance, Concorde featured:   Fully electrically controlled analogue fly-by-wire flight controls systems. I got this picture from: http://www. nationmaster. com/encyclopedia/Concorde * Computerised checking-in and baggage handling also makes going on holiday so much easier and more appealing for people to go on holiday. This therefore has an impact on travel and tourism as people are more willing and confident to go on holiday as everything is so much quicker and easier.   Sophisticated air traffic control makes going on a plane even safer as technological developments have vastly improved. This therefore gives people more confidence in flying and therefore more people do. I got this table from: http://www. air-quality-management. co. uk   This table shows how the quantity of people using air travel has increased since 1970. It has predicted the amount of passengers from 2010 to 2030. It also shows an increase. This is because it is becoming more popular to fly and as it is more comfortable, entertainment on the flight and it’s much quicker which makes it so much more appealing to fly. * The growth of regional airports has also increased due to the amount of people wanting to travel abroad. Airports have many facilities which make it easier for the public. There are monorails and coaches to the airport from the car parks that make it so much more accessible to get the airport. This is why the travel and tourism industry is increasing as everything including the facilities and ability to travel is much more efficient and easier. Conclusion. The impact air travel has had on the travel and tourism industry is significant. This is because since the 2nd world war planes have become bigger as so they can hold more people making flights cheaper. This means more people can afford to go on holiday to far destinations and also have the better quality journey. Therefore air travel has affected travel and tourism greatly. Sea Travel. * Sea travel has changed since the 2nd world war from the main form of global passenger transport to shorter-journey car ferries and cruises. This is because people use to go on a ferry to America because flying was very uncomfortable as technology was only developing. But when the jet engine and pressurised cabin were developed the need to go on the ferry was decreased as people could fly over instead, taking less time. This meant the ferry was not needed and so it became a cruise instead of like a `bus service`. * Ferries have become more popular due to the capacity of people they can get on them. This means that prices are reduced so it is more affordable for more people. Also as car ownership has increased the need for ferries which can hold cars is more important. The ferries such as the sea France Rodin and the Brittany ferries are good examples in which can take vehicles and loads to destinations. Each route has been specifically designed to save drivers large amounts of time and mileage, making us the logical choice of the professional. I got this picture and map from: http://www. brittanyferriesfreight. co. uk/ These are the offers Brittany Ferries include: Direct and cost-effective routes   More mileage-saving departure ports and destinations   A personal service offering individually tailored solutions. From abnormal loads to small vans Top quality food and on-board facilities This map shows where the ferry travels to. The wide choice of sailings enables people to choose the port most convenient for them, keeping driving to a minimum. The arrival ports also offer easy access to the major road networks in France and Spain, making driving on the continent easier. Ro-Ro ferries are the idea in which you take your vehicle onto the ferry and then when you get to the destination you can just `roll off`. This made it much easier and convenient as it’s a simple concept to use. Sir Christopher Cockerell was the inventor of the hovercraft in 1956. The hovercraft could carry twice as many passengers and vehicles, but this meant it was slower. The hover craft was replaced by the invention of the sea-cats. The sea cat would as it gets faster lift making the journey quicker. Compared to conventional ferries, the sea cat fleet of smaller, faster vessels results in fast loading and unloading – coupled with the fact that all of the cross-Channel services are run from dedicated ports, makes travelling on the sea cat fast and hassle free experience. I got this picture from Google search on images under `sea cats`.   An issue which meant Health and Safety issues were considered was the landmark disaster of the Herald of free Enterprise. It capsized in the approaches to the Belgian port of Zeebrugge en route to Dover in England at 7. 05pm local time on March 6, 1987. At least 150 passengers and 38 members of the crew lost their lives, most inside the ship, from hypothermia, in the frigid water. The bow doors had been left open after departure and water flooded the car decks. The tragedy led to new safety regulations in the British ferry Industry. Conclusion. Sea travel has dramatically improved over the years since the 2nd world war where both the journey and safety wasn’t good enough. Now ferries are very much more appealing to the public and offer a wide range of services. This means the public can Computerised Booking Systems. Before there was a computerised booking system, travel agents used to work with wall charts. On these charts they had lists of available different resorts and airlines. People had to write out tickets which weren’t very efficient. Today travel agents have a 1/4 of a million pounds worth of computer systems which they can use the website to gather useful information, quickly and efficiently. The technology also means travel agents such as Sunvil can make databases of their customer’s history in holidays. Another recent technology that has helped to increase the efficiency of booking a holiday is a global distribution system. This consists of a speedy dedicated-line access, a huge database of details including accommodation, travel, hotels and car hire. It is also global. This means the sales process is easier and more efficient. Global distribution Systems include: Worldspan. Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers, and corporations.   Worldspan system provides approximately 16,000 travel agencies with travel data and booking capabilities for hundreds of the world’s leading travel service suppliers. Worldspan employ 2,500 people which show that the market is massive. It proves how big travel and tourism has become and how it is increasing. Amadeus. Amadeus offers a service in which the public can suit their holidays to themselves. This means information comes from all over the world to give the costumers the best chance of getting the holiday they want. The electronic information on Amadeus contains flight details, accommodation and dates in which are available. There are many online travel agents, these include: Expedia. Expedia is a virtual online travel agent which means you can book everything from you flight to hotel. Their aim is to replace high street travel agents.   Expedia also works with a GDS to get the results they want for their costumers. This has a booming impact on travel and tourism as it is so much easier to book a holiday as everything can be catered for, for your own personal needs. Sunvil Holidays.   Sunvil online offers a different service to Expedia as you can’t book online whereas they offer a variety of holidays around the world. You can either book by phone or request to order a brochure. Sunvil have been operating holidays since 1970. They also offer unique tailor made travel options. This is what makes it ideal and appealing to potential costumers. Another technological development is e-ticketing. Here is the booth in which you enter your details into when you come to the airport. This means you don’t need a paper ticket which gives you less things to worry about and loose. Once you have booked with the airline, you can check yourself in. this saves on time and is much more efficient. This relates to the ever growing industry of travel and tourism as everything is becoming easier and quicker to do. Making going away much more appealing to the public. (I got this picture form Google search on images. ) Conclusion. Computerised booking systems make it much easier for tourists going on holiday as it creates less hassle. This makes it much more engaging for the public. The technological development therefore relates to the increase of travel and tourism as going on holiday is so much more efficient to the technology. 3. Product Development and Innovation. Holiday camps. In the 1950`s Butlins was very popular and was the main idea for a family holiday. I got this leaflet from:http://www. butlinsmemories. com/6/id77. htm This is the leaflet from the 1950`s which states that this was the `real ` holiday that everyone wanted. This was the case then, when the concept of holidays was restricted to only the UK. Nine UK camps were built. They can be divided into three distinct eras: The pre-war camps of Skegness (1936) & Clacton (1938), the wartime camps of Filey, Pwllheli and Ayr and the post-war camps of Mosney (1948), Bognor (1960), Minehead (1962) and Barry (1966). There were already quite a few holiday camps in existence but Billy Butiln took the concept to a whole new level by making them far bigger and by offering a previously unheard of range of entertainment and activities. The Butlin camps were really in a league of their own and were far larger than anything seen before or since. In the drab post-war years of mainland Britain the camps promised and delivered a world far removed from anything most people had experienced before. The brightly coloured buildings with exotic names, the seemingly endless list of entertainment and activities, the wonderful flower gardens, and all available for the equivalent of a weeks pay. Now Butlins has now become less popular as more people want to go abroad on long haul holidays as flights and accommodation is so cheap. Although, Butlins is trying to re-launch itself. It offers a range of cheap holiday with savings that will hopefully bring people back to enjoy the Butlin experience. As you can see from the screen print, the prices are low and are appealing to families to single adults looking for a good night entertainment also. I got this screen picture from: http://www. butlinsonline. co. uk/   Whereas Butlins was aimed at the working class, the new genre of holiday camps are aimed at the middle class. These camps include Centre Parcs and Oasis.   These camps offers accommodation suitable to the size of your family. The chalets are set into woodland making it very private. The main centre building offers everything from restaurants and bars to swimming pools all under one roof. Everything is very much more sophisticated than Butlins and is suited to families rather than single people. The family is a main target for travel and tourism and so centre parcs is making the most of the money that families have by accommodating for them. I got this screen print from: http://www. centerparcs. co. uk/   This screen print gives information on the resort and sells their concept well. Package holidays. * Package holidays developed in the 1960`s when jet travel was in force and people had more holiday time due to the holiday pay act by the government.

What I Learned On Elm Street - 796 Words

What I learned on elm street ‘’Hey Jibril are you ready’’ I responded with a smirk and said of course these kids won’t know what is coming. The small building held several grades and had one of the worst courts in town. When the coach blew the whistle a Tall skinny man who had strong arms and stern face led the tryouts and the gym erupted into squeals of shoes on hardwood and the crack of the rim every time a shot was taken. The practice was held in a small gym, It was tattooed with baby pictures of kids performing gym class activities. practice was intense and precise coach analyzing every move. By the end of practice the court filled with sweat and the tryouts were over. Coach was borrowed in the corner with a stern face ,announcing the team. The first person was called and bolted out the room in Anger showed in his face and I was nervous about my fate. It was finally my time to be picked and my head has felt as if it was spinning in circles and my legs felt of jello and I finally made the walk to booth. coach told me I made the team and the season had begun. Our first game was highly anticipated and the game was the talk of the school, I was ready and excited to finally play my first game. Once school was over we walked to the small primary school for our first game walking past kids and roads this would be a game to remember. The court was clean and you could hear the sqeaks of the shoes The team arrived there size intimidated my teamates.By the time theShow MoreRelatedThe, A Neighborhood Grocery And Lunch Counter On Elm Street888 Words   |  4 Pagesneighborhood grocery and lunch counter on Elm Street, is owned by David Duncan. Mr. Duncan wants to buy Lot 51 which is located behind Deli and beside the Blue Boutique, a clothing showroom. Six years ago Mr. Jones sold the current Deli lot to Duncan and also offered Lot 51 for 6 000 dollars. Because of budget constraints Duncan could not afford Lot 51. Presently, Duncan has fair amount of budget and wants to buy Lot 51 so as to provide parking space for his customers. I represent Duncan and Dan representsRead MoreFerraro s Market : A Local Italian Market924 Words   |  4 PagesFerraro’s Market, is a local Italian market across the street from a predominately African American and Hispanic community. Ferraro’s, an Italian owned business that has been around for over 60 years. â€Å"It’s always been known for meats,† according to General Manager Al Lauro. â€Å"Going back to when Mr. Ferraro started Mohawk Market on State Street in 1953, I think that was.† The business remains in the same neighborhood with their reputation, â€Å"The Meat King, where quality costs less† as indicated inRead MoreThe Unknown Assassin - Original Writing1473 Words   |  6 Pagesof people. 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So what happens when the rabbi, who has counseled others concerning their despair, is hit with tragedy themselves. This is the situation for one particular rabbi. Harold S, Kushner, Author When Bad Thing Happen to Good People, was faced with such a tragedy. Kushner had a son who possessed a terrible health condition called procera, a rapid agingRead MoreThe Effects Of Special Effect Makeup On Makeup Essay1436 Words   |  6 Pagesthe effects that I’ve seen. Research has lead me to acquire a vast knowledge of the molding process that makeup artists use to create prosthetics, I have become familiar with well-known makeup artists, and I have discovered certain replacements for the time consuming processes that may occur during the creation phase. It’s truly astonishing to see what an artist can create from a piece of clay. The entire process starts with an idea. Whether it be assigned be a company, or completely freelance work

M. Butterfly Gender Roles And Power Essay - 1237 Words

The play M Butterfly highlights gender roles and power in a subtler way than in the film, M. Butterfly. The movie changes the timeline and thus the role of â€Å"Butterfly† has more depth because we see more of her interacting with Gallimard. Gallimard and Song undergo a role reversal navigating through the realities and fantasies of each other that are never part of the same one. Gallimard assumes the cultural stereotypes of this inferior culture and expects Song to fulfill this role while still also being devoted to him. The last scene of this play and movie changed the overall feeling of the two main characters and their other identities. The film and play address the intentions behind Song’s mission differently, in the book Song seems more calculating and comes across as teasing Gallimard and less desperate than in the film. The confrontation between Song and Gallimard adds to the final breakdown of reality versus fantasy. 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Butterfly How are women represented and portrayed in theatrical plays? In most plays, men and women are frequently assigned stereotyped roles that make women assume passive and meek roles. Every so often, men are given the privileged to take on the role of a strong and powerful character, whereas the women took submissive roles typical of the weaker sex concept. In this essay, the role of women in the plays, Death and the Kings Horseman and M. Butterfly will be taken intoRead More Gender in Mother Courage and Her Children and M. Butterfly Essay1804 Words   |  8 PagesComparing Gender in Mother Courage and Her Children and M. Butterfly    The term gender is commonly used to refer to the psychological, cultural, and social characteristics that distinguish the sexes (Cook 1). From the idea of gender such notions as gender bias and stereotyping have developed. 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Importance Of Supply Chain Management ( Scm ) Essay

The purpose of this memo is to inform all staff of the importance and resources of Supply Chain Management (SCM). An effective SCM design assists in the enhancement, profitability, and stakeholder value for the company. Potentially, increasing opportunity for employee advancements within the organization. Through research and analysis, the SCM consists of five drivers: †¢ Production †¢ Inventory †¢ Location †¢ Transportation †¢ Information (Maududi, May) The drivers are SCM fundamentals critical to an operative process. An organization must utilize all fundamental to enhance operations in various ways. Productivity is easier to accomplish with teamwork. Teamwork is comparable to a chain. Links joining other links together, making one strong element. Just as a Supply Chain must be a unit, so must be the segments of the Supply Chain. Cohesive employees implementing the fundamentals are critical for SCM and its effectiveness. Collaboration with the organization’s employees will make a difference in the SCM process. Production and Transportation Raw material is the start of the supply chain (point A). Different materials from different locations come together to manufacture a product (point B). The link in between point A and point B is the mode of transportation (Palmen, 2016). The manufacturer/ distributor will ship through retailers, until it reaches the end-user. The whole process is a chain of events that occur when moving supplies from one end to another (Palmen,Show MoreRelatedImportance Of Supply Chain Management ( Scm )3206 Words   |  13 Pages The Importance of Supply Chain Management Term Research Paper Ryan Hibbs Dr. Stanton BUS 311 B 8 December 2014 Importance of Supply Chain Management The leading companies around the world utilize a new method of business coordination that gives them a competitive edge in the market. Supply chain management gives companies the power of that competitive edge. Supply chain management (SCM) is defined as including all the activities that must take place to the right product intoRead MoreLogistics Management And Supply Chain Management1171 Words   |  5 PagesLogistics and Supply Chain Management Topic: Do the terms, ‘logistics management’ and ‘supply chain management’ have the same meaning in operations and why logistics management might be of strategic importance to a manufacturing or service organisation. During last two decades, the importance of logistics has been noticed around the world. In global markets, the effects and further developments of logistics and supply chain management for corporate success has increased significantly that resultRead MoreSupply Chain Management ( Scm )1151 Words   |  5 Pages1. 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David Simchi-Levi, Philip Kaminsky, and Edith Simchi-Levi defines supply chain management as â€Å"a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses, and stores, so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize systemwide costs while satisfying serviceRead MoreEssay on Volkswagen of America: Managing It Priorities1586 Words   |  7 PagesAmerica: Managing IT Priorities Comment [MLW1]: Great job, Bianca. With your permission I would like to use this as an example for future students. GRADE: 100% This recommends helping the business unit executive for supply flow to make an argument for funding the yet unfunded supply flow project from alternative sources and to strengthen the executive’s position in doing so. Implementation of this exception-handling process will take place within 5 days of approval. As a result, the most important

Louis Vuitton in India free essay sample

The company was now looking to increase its reach and teamed up with other global brands to develop luxury malls in five Indian metros. Does a high-end brand have a market in a low income country? According to the National Council of Applied Economic Research, in 2001-02 there were 20,000 families in India with annual incomes greater than INR100 million. This number is expected to grow to 140,000 by 2010. Although 87% of the Indian population lives on an income of less than $2. 50 per day the high net worth consumers, which are the primary target of high-end brands, is growing. Although the maharajahs had lost much in 1956 and 1971, they were still significantly influential and formed the new elite that would be the new generation of customers for Louis Vuitton (LV) along with Bollywood actors, politicians, and bureaucrats. Exclusivity is a main factor in maintaining the gap between the super-rich and other consumers. Since LV caters to this need, they have an edge that allows them to charge the premiums on their goods. We will write a custom essay sample on Louis Vuitton in India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Every market in the world will have consumers that desire to stand out, be recognized as special, and feed their egos. Whether they are looking for superior functionality and quality, a status symbol that shows they have â€Å"arrived†, or self-indulgence, every free market seeks to satisfy these needs and, as such, there will always be a desire for luxury goods. Where should this high-end brand find its niche? For centuries the maharajas of India held vast amounts of disposable income and enjoyed spending their money on luxury items as a show of class distinction. These maharajahs and their families knew LV very well and continued to buy LV products up until they finally lost power in 1971 following the States Reorganisation Act of 1956. From that point forward LV tried to connect with the country’s new rich: owners of businesses, CEOs of companies, and Bollywood actors. In India, the super-rich sought to â€Å"make statements† about their status. One way to show it was by buying expensive products that were out of reach to the vast majority of the population. Today, India is one of the fastest growing economies in the world, second to only China, and has seen an exponential increase in the number of middle and upper class families with high net worth (HNW) or liquid assets in excess of $100 million. India’s economic boom continued to add families to this class. These newly-rich had extra disposable income and were starting to sample the good life by purchasing luxury items for the first time. The idea was that these consumers would get a taste of the finer things and would hopefully become customers for life. These consumers are exactly who LV was targeting with their expansion plans. Louis Vuitton decided to target these consumers directly by moving their stores out of the safety of luxury hotels and into luxury malls. Luxury malls were new to India and LV desired to be involved in their design so as to avoid any â€Å"cheapening† of the malls by adding tenants that didn’t fit the luxury brand status. LV traditionally enjoyed the retail ambiance of the luxury retail cluster. However, as noted earlier, if a luxury retail cluster wasn’t feasible, the luxury mall was the next best option. LV had the advantage of more than one luxury brand under the LVMH umbrella with different product offerings including Fendi, TAG Heuer, Christian Dior, Givenchy, etc. These offering allowed LVMH to place multiple products into the malls so they could enjoy the â€Å"spillover† from browsing shoppers. Luxury brands struggle to gain footing in India even today due to a poor retail infrastructure and high import duty taxes. i] The HNW Indian consumer likes to spend money and buy expensive items but also is price conscious. This means he won’t buy the same item in India if he can get it cheaper outside of the country. Also, the buying experience is apparently much better in foreign countries between the selection and customer service. There has been an effort by some luxury retailer s to clear those obstacles by adding more of a local flavor in their offerings and customer service and LV would be wise to do the same. Having a customized â€Å"India-specific† product may create the sense of â€Å"exclusivity† that wealthy Indian consumer’s desire and could help drive sales up locally. How should a luxury brand company deal with changing customer profile? In the past, luxury brand companies such as Louis Vuitton, Bentley, and Prada have never had an issue trying to market their products for their targeted HNW customers. In fact, a company like LV seemed to follow a basic strategy to attract customers ranging from the â€Å"nearly rich† to the â€Å"super-rich† with the slogan, â€Å"If you build it, they will come. Simply put, the name speaks for itself and creates demand. In India, however, the customer profile is entirely different the super-rich are also interested in looking for the best deal, not just the highest priced one and LV was now forced to make changes in order to better market their goods to the respective target population. It is apparent that L V’s target group was going to be wary of the cost, as their consumers also shop at discount stores like Target and Walmart, and this concept is illustrated by the tendency of the wealthy to not buy premium cell phones since, other than the name, there was no inherent superior value. Therefore, anything that LV puts out in an attempt to reflect itself as a luxury brand must be seen as the â€Å"creme de la creme† offering a unique value proposition. In this, LV’s customer base must be shifted to the â€Å"next lower level,† rather than focusing only on the â€Å"super-rich† in order to maximize profits and buy into anything with a luxury brand logo on it. Instead, as Singh, Booker, and Barasia put it, Louis Vuitton can â€Å"acquire a less expensive brand, price products more carefully, and launch new value-focused brand extensions. [ii] In the case of LV, since a less expensive brand is contradictory to that which they are trying to emphasize, and LV has stated that it is not a discount luxury brand (and therefore has never once been discounted in price), the best option would be to open up a new line of products focused solely on Indian consumers and their buying behaviors. In doing so, LV can sustain their brand image as a high-end luxury brand for the super-rich, while also redirecting focus geared towards their more appropriate customer profiles in India. How should a luxury brand company deal with changing concepts of luxury? Louis Vuitton not only faces a different customer profile than before, but their consumers’ concepts of luxury are also changing. Considering the fact that the luxury market in India is expected to grow and reach $30 billion by 2015, while the market for luxury products is expected to grow 20 percent annually, it is apparent that in order for Louis Vuitton to be successful in India, they must carefully define, target, and market to HNW consumers. Customers of luxury consumer goods fall into three basic categories. The first category consists of older, wealthier, buyers that want to buy products for their superiority and quality. The second category includes consumers that feel they deserve to pamper themselves by purchasing exclusive products. The third category consists of young consumers, predominantly male, who want to indulge themselves in luxury goods. According to Inside the Affluent Space, an American Express study that examined Indian consumers, most fell into the second category and were predominantly affluent women. The target market of Louis Vuitton’s product is Indian women who wanted to prove to themselves and their peers that they ad made it. They were successful and driven women who wanted to make intelligent, exclusive choices and feel good about their purchases. Using a different marketing strategy, Louis Vuitton should focus on the exclusiveness of their products. Limited editions, products that make statements, and items that say â€Å"I made it! † Since Louis Vuitton does not mark down their products, this helps to retain the product’s value. Special or customized orders add to LV’s exclusiveness, and can be encouraged even further by identifying the brand with Bollywood actors. And with the brand’s unique design, color, embossing, and packaging, Louis Vuitton can stand out amongst the rest and appeal luxury consumers. The Indian culture is based on social hierarchy and buying luxury goods like Louis Vuitton makes the consumer feel that they are in a higher class with their prestigious purchase. Measures of success in India are money, wealth, and consumerism. Therefore, the prestige of the LV brand must be upheld by limiting the areas and businesses that sell their products to those which reflect the high-end and luxurious image of Louis Vuitton, as a means to reduce the risk of being viewed as â€Å"common. Case Update The DLF Emporio opened in New Delhi and houses Louis Vuitton as well as 73 other international brands including Cartier, Versace, DKNY, Dior, and Gucci. [iii] In addition to the Emporio, only one other luxury mall in Banglore has opened to date. Hermes opened India’s first stand-alone luxury retail store in Mumbai in July. [iv] Louis Vuitton currently has five stores in India: three in hotels in Mumbai and New Delhi, and one in each of the nation’s two luxury malls. [v] Donna Karen, another member of the LVMH group, has also entered India. [vi] Despite growing wealth in Asia’s third-largest economy, conversion of potential demand into actual sales has been slow. [vii] Most of India’s rich prefer buying their luxury items abroad where goods are cheaper, service is better, there is greater variety and a superior shopping experience. [viii] However, the opportunity remains and luxury brands like LV continue to vie for the HNW Indian market. [i] Chakravorty, Jui. â€Å"Insight:   Luxury retail not part of India’s success story†. Reuters. Aug 24, 2011. Retrieved Aug 26, 2011 from http://www. euters. com/article/2011/08/24/us-india-luxury-idUSTRE77N11120110824. [ii] Singh, Ashish, Booker, Mike, and Barasia, Sandeep. â€Å"India: Strategies for Consumer Goods. † Bloomberg Businessweek. 12 June 2009. Retrieved 26 August 2011 from http://www. businessweek. com/globalbiz/content/jun2009/gb20090612_706157. htm. [iii] DLF Emporio Website. Retrieved 27 August, 2011 from http://www. dlfemporio. com/d lf/wcm/connect/emporio/Emporio+Site/Left+Link/Emporio/. [iv] Chakravorty. Ibid. [v] â€Å"Louis Vuitton Locations in India. † MyStore411. Retrieved 27 August, 2011 from http://www. mystore411. com/store/listing/187/India/Louis-Vuitton-LVstore-locations. [vi] Mukherjee, Rupali. â€Å"Donna Karan to enter India with DLF Brands. † The Times of India. 27 March 2009. Retrieved 27 August, 2011 from http://articles. timesofindia. indiatimes. com/2009-03-27/india-business/28043607_1_dlf-brands-donna-karan-new-york-dkny. [vii] Khandelwal, Payal. â€Å"A luxe life. † The Financial Express. 23 August 2011. Retrieved 27 August, 2011 from http://www. financialexpress. com/news/a-luxe-life/835780/1. [viii] Chakravorty. Ibid.

Reverend Dimmesdale Essays - English-language Films,

Reverend Dimmesdale "Life is hard, but accepting that fact makes it easier." this common phrase has been proven true in many people's lives, but is also a harsh fact that Boston's Rev. Dimmesdale, a key character in Nathaniel Hawthorne's the Scarlet Letter, had to face. In this twisted story of deception and adultery set in the Puritan era, Hawthorne introduces Dimmesdale as a weak and cowardly man who refuses to take responsibility for his actions. Yet, he transitions to a person who accepts his sins and the consequences, before it is too late, ultimately finding happiness. At the beginning of the novel, Dimmesdale has established quite a reputation for himself. In discussing individual members of the magistrate, the towns people describe Dimmesdale as a "God fearing" gentleman, "but merciful overmuch (49)". Due to his actions, all of the people respect and look up to the Reverend. Throughout the story, Dimmesdale desperately tries to confess, envying Hester, for her courage, he says, "Happy are you Hester, that wear the scarlet letter openly upon your bosom! (188)" Even at the end of the novel, when finally attempting to confess, people are compelled by his final sermon, raving that "never had a man spoken in so wise, so high, and so holy a spirit, as he that spake this day (p.243)". Proving that he was a very loved and influential man in the small town. In further developing Dimmesdale's character, Hawthorne portrays him as a hypocrite. His outward demeanor deceives the villagers, appearing as a completely holy man. However, before the action of the novel begins, he stumbles into sin, by committing adultery with Hester Pryne, an attractive young woman whose husband has been long absent on a journey, and presumed dead. His cowardly outlook on his sins only causes his troubles to snowball. Abandoning Hester and her illegitimate daughter Pearl, also augmented his problems. Forcing Hester to go and find work around town, an obviously hard task for a single parent. He also abandons them emotionally and physically, rarely there when Hester and Pearl needed him. Innocent little Pearl wonders why Dimmesdale is so afraid of public displays of affection, yet when they are alone, he takes notice of her and Hester; talking to him, Pearl asks" 'Wilt thou stand here with Mother and me, tomorrow noontide?' (p.149)". A question whose answer is unclear for Pearl. In fact, the only way Hester and Pearl receive any kind of support from Dimmesdale is when Hester threatens to tell the truth about his sins. The fact that Dimmesdale is a hypocrite causes him to experience increased torment due to his guilt. Hawthorne's point is beautifully illustrated by Dimmesdale, because if he was not such a highly religious man, then he would not care about his crime. However, he does care, and he inflicts torment on himself, including long periods of fasting, in addition to hours of staring at himself in the mirror, he could also be caught numerous times in his closet, whipping himself and burning the letter "A" on his chest, or at the scaffold in the wee hours of the morning, practicing how he is going to confess the next day. Deluding himself by pretending that his private punishment is adequate. Similarly, there are also some things that go on that are out of Dimmesdale's control. For example, bizarre thoughts and hallucinations take over him. His outward appearance also reflects this. To illustrate, "...his cheek was paler and thinner, and his voice more tremulous than before-when it had now become a constant habit....to press his hand over his heart.. (118)". "He thus typified the constant introspection wherewith he tortured, but could not purify, himself (141)". Proving, once again, that no good came out of his self-inflicted punishment. Even though he was privately repentant at home, his ministerial duties were carried out, attempting to keep his personal life out of the church. Dimmesdale refuses to confess, rationalizing that if he did, he would not be able to continue preaching and doing good deeds for the people; attempting to balance the scale. " 'These men deceive themselves' ", as stated by Dimmesdales's doctor, referring to people who believe that they can balance the scales by "doing good deeds (129)". However, at the conclusion of the novel, Dimmesdale takes an enormous load off of his back when he swallows his pride and finally confesses. After he sees himself transformed into a man that wants to teach children blasphemous words, and to sing and get drunk with visiting